The Gap I Kept Seeing
I've been coaching HIIT in Cypress for six years. In that time, I've watched a lot of good people talk themselves out of getting fit.
Not because they didn't want it. Not because they lacked motivation.
Because every option was either too expensive, too complicated, or required them to show up at a specific time to a specific room full of strangers who'd been doing this for years.
OTF runs $60-180/month. F45 runs $150-250/month. The boutique fitness space has priced out exactly the people who need it most.
And that gap bothered me.
The Person I Kept Seeing
She's 34. Two kids, a commute, a job that doesn't end when she leaves the office. She's seen the OTF ads. She's tried the free first class. She liked it — but $150/month with a 12-month contract didn't fit her life or her budget.
He was 41. Small town, no boutique studio within 25 miles. He had a gym membership he barely used because nobody ever told him what to actually do in it. He had the equipment. He just needed someone to program it for him.
She's a fitness beginner. Scared to walk into a gym full of people who clearly know what they're doing. She doesn't need another app with generic workouts. She needs someone to tell her what to do, check in on her, and adjust when it gets hard.
These three people have the same problem: access to real coaching at a price that makes sense.
What I Built
Thirty days. $20. Real coaching from me — not an algorithm, not a pre-recorded video library, not a chatbot.
Here's what's in the bundle:
- ✓Trainerize access — I set up your account personally. You're not getting a "welcome to the platform" email from a support bot. You get a message from me within a few hours of signing up. Direct messaging is open. I'm in there.
- ✓Three custom WODs per week — Built for your level, not copied from Instagram. Week one is designed around where you are right now. Week three is adjusted based on how you're responding. You're not following a generic program. You're following something that changes as you get stronger.
- ✓One-month On-Demand access — Full library of MC's HIIT House classes. Stream anytime, anywhere. Use it on non-program days or keep it after the 30 days are up. This isn't a bait-and-switch — it's an actual resource.
- ✓Progress tracking — You log. I review. If something needs adjusting, I adjust it. If you're crushing it, I tell you and push you harder.
No subscription. No contract. $20, done.
The math: $20 for 30 days of 1-on-1 coaching. That's about 67 cents a day. A single drop-in class at OTF runs $28. A single session with a personal trainer in most cities runs $75-150. For $20, you get more direct access to an actual certified coach than most people get spending 10x that amount at a franchise gym.
Who This Is For
This is for you if any of these sound familiar:
- ✓You tried a boutique gym and couldn't justify the monthly cost
- ✓You live somewhere without a real HIIT studio nearby
- ✓You're a fitness beginner and want someone to actually teach you — not just hand you a workout and disappear
- ✓You're busy and need programming you can actually do on your own schedule
- ✓You want to start training but don't know where to begin
It's not for you if you already have a coach, you're happy with your current setup, or you're looking for a cheap way to get in and out of fitness without any real commitment. This works — but only if you're actually going to use it.
The Real Person
Jennifer joined the Training Club in April. She'd been paying $140/month at a studio 20 minutes away for eight months. She canceled because the commute didn't work with her schedule anymore.
She joined the Training Club. Texted me when she didn't understand a movement in a WOD. I sent her a video demo. She finished the 30 days, re-signed up for another round, and is still with us.
That interaction — the text, the video, the adjustment — that's what this is. A real person helping another real person get it done.
Why Most Gyms Won't Do This
Because it doesn't scale the way they need it to.
A $20 product with personalized programming requires actual time per person. You can't franchise that. You can't automate that. You can't run it through a support team and call it coaching.
Most studios need you to commit to 6-12 months at $150+ to cover their overhead — the location, the corporate structure, the brand, the marketing. That's not malice; that's just the economics.
MC's HIIT House is just me in a small studio in Cypress. I don't have those overheads. I can price this at $20 because I'm not trying to hit a revenue model that requires $180/month memberships.
What I am trying to do is get more people training. That's the whole point.
$20 Training Club — 30 Days, Real Coaching
One-time $20. Trainerize access, 3 custom WODs per week, On-Demand library, and direct access to Coach Mike. No subscription.
🏃 Get Started — $20Start Here
mcshiithouse.com/training-club
One-time $20. 30 days. Real coaching. Coach Mike sets up your Trainerize account personally and builds your first week of programming.
